02-10-2013
02-10-2013 07:22
From Blue Seed to Kyoto Magic Wash
Each season we explore new ways to engage with that basic journey. The trips through life's events that maps themselves onto raw denim jeans transforming them into beautifully patinaed one-of-a-kind extensions of our individuality.
That journey always starts with raw, "Virgin" denim and slowly makes its way to the world of unique vintage-style wear-patterns and wash effects. The best and most balanced of these uniquely worn jeans inspire the best and most balanced of our vintage artisan finishes - "Artisan Japanese".
That journey always starts with raw, "Virgin" denim and slowly makes its way to the world of unique vintage-style wear-patterns and wash effects. The best and most balanced of these uniquely worn jeans inspire the best and most balanced of our vintage artisan finishes - "Artisan Japanese".
Kyoto Magic Wash
Our vintage-inspired denim this season in another story all together. We wanted to focus intensely on the idea of"Balance" in our finishing. Denim that has undergone accelerated aging/wearing effects can often appear unbalanced since the processes used are not always very natural and are sometimes done on massive assembly-lines. It takes good design and real human artistry to overcome this. The most passionate artists are the ones in Kyoto, Japan.